Immersive media is not new. Emerging technologies, such as VR and AR as we currently know them, are simply part of an evolutionary path making media more immersive. Many commentators and industry professionals became cynical after the short life-cycle of Stereoscopic 3D, and are hesitant to embrace VR, calling it "another fad". I see it differently, these technologies are simply steps within a much wider ecosystem, leading us towards what immersive media is to become.
Katie Hinsen 