Red Digital Cinema just announced the Hydrogen One: a $1,600 Holographic Android Phone. We've heard plenty from both fanboys and skeptics, while bloggers ruminate on the technical specs. Katie & Pliny have both been outspoken on RED's influence on the industry, so they decided to put their combined nickel into the discussion.
Let’s talk about “disruption” in our industry (a.k.a.Why the RED Camera was the greatest disruption of our era)
Disruption is a term that is commonly overused. Very few things truly disrupt, but everyone wants to be seen as “disruptive”. Similarly, not many things are “innovative”, despite it being a buzzword in our industry. It should be noted that “causing disruption” does not make a thing “disruptive”. Being the first to prove a fact untrue and to then usher in a radical change to an entire industry (and its surrounding economy and ecosystem) is the epitome of disruption. Nothing in our lifetimes has done that for the film industry, quite like the RED Camera.
The Evolution of Immersive Media
Immersive media is not new. Emerging technologies, such as VR and AR as we currently know them, are simply part of an evolutionary path making media more immersive. Many commentators and industry professionals became cynical after the short life-cycle of Stereoscopic 3D, and are hesitant to embrace VR, calling it "another fad". I see it differently, these technologies are simply steps within a much wider ecosystem, leading us towards what immersive media is to become.